Showing posts with label Mascara. Show all posts
Showing posts with label Mascara. Show all posts

Wednesday, February 19, 2020

It's National Lash Day!!


Long time no speak! I have been AWOL again due to life being difficult, spending a lot of time in and out of hospital, and trying to get myself on a better path with my failing health (I will be posting about this separately in the near future)... but I've decided that I need to get back into my writing, as frankly, I bloody miss it.

Today is all about lashes, as it's National Lash Day; and I'll be honest, I didn't even know this was a thing until last year... but who's judging?!

So I figured it would be a good time to show you my new favourite ever mascara, which has totally surpassed my previous favourite (Max Factor False Lash Effect) that was my go to for many years!

This mascara is EPIC, like literally... that's its name! But it truly is epic as it instantly transforms my eyes, and gives me long, thick, curled lashes in just one coat (more coats are allowed if you wanna go va-va-vooooom with your lashes); giving me a false lash look, without all the faff, and glue damage!

I mean just look at the difference:


It's 4D fiber infused, so none of this 3 step fiber faffing that I've had with previous fiber mascara products that usually put me off using them in the past, in favour of sticking with regular one step mascaras!

And to celebrate National Lash Day, there's up to 30% off full lash regimes* (growth serum, lash primer and 4D EPIC mascara) until Monday, saving you £18.30 - effectively giving you the primer or serum for FREE!!

Plus, you get 14 days to try it - and if you don't love it, you can return it for your money back. Can't say fairer than that, eh?!

Hurrah for mascara!





*Affiliate link, my views are not affected by this.

This post originated at www.thebeautyscoop.co.uk

Saturday, May 12, 2012

Clinique Mascara Trade In Is BACK!

It's back, the fabulous Clinique mascara trade in is coming again. It's available exclusively at Debenhams (nationwide) from 14th until 20th May 2012 and all you need to do to take part in this offer, is take an old mascara in (any brand), and ask to swap it for a deluxe sample tube of either Clinique High Impact Mascara or High Lengths Mascara.

I love these 'try before you buy' offers, especially when you can get decent sample sizes, just for trading in an older and possibly mankier (?) product that you'd have otherwise thrown in the bin. It's a bit like a mascara amnesty, if you will, haha.

This is a great offer, especially if you've already been dying to try out any of these mascaras - but even if you haven't, it's a good way to try them and see if they work for you, without having to spend the full RRP on them.

I must admit, I've never been disappointed with a Clinique mascara, but products work differently from person to person, and I absolutely love that Clinique have the confidence in their products to do this - it's an offer not to be missed.

As to be expected, terms and conditions do apply:

1 per customer, subject to availability and no purchase is necessary!

Not available with any other offer.



This post originated at www.thebeautyscoop.co.uk

Wednesday, March 7, 2012

EOTD with Max Factor False Lash Effect Mascara!

I love long, full looking lashes, but I'm totally rubbish with false ones. I either fail to get them on, looking good and then staying put, or, I run out of time to faff around with them for long enough to get them on etc, so a good mascara is always high on my list of beauty must-haves.

A good mascara can make your lashes look amazing, but I've never come across one that has truly made my lashes look like I'm wearing falsies (in a good way), until now. 

Max Factor False Lash Effect Mascara has very quickly become one of my favourite mascaras, since it pretty much does exactly what it says on the tube, which can be a a rarity in these days of lash inserts and photographic 'enhancement' via Photoshop. 

Just look at the pictures, every one of these, apart from the first one below has 2 (light-ish) coats of the mascara and was taken at the end of the day, so you can see how well it lasts too.
One light coat, no lash curling or other make-up!
I am very impressed with this stuff, I had at least 3 people in one day asking me if I was wearing false lashes, something I've rarely encountered before bu found to be reassuring that other people also thought my lashes looked as good as I did. 

It's also effortless to use, the wand works brilliantly and seems to do most of the work for you, which is always welcome with me. It's hard to believe that this mascara only costs around £11 as if I'd done a blind test, I'd have easily believed it if I was told it was a £20+ mascara.
My 'extra' eye make-up in the pictures below consists of 3 shades from the Urban Decay Naked palette (the original one): Virgin and Sin in the inner corner and over the lid, and Darkhorse in the socket. It's a very simple look, but one I find myself wearing quite a lot during the day.
Excuse the hair and robe, it was pyjama o'clock when I took this photograph.
You can see the 'stain' left on my lips from my Rouge Volupte lipstick, shade 10, Provocative Pink - another long lasting and impressive product.
 
False Lash Effect Mascara was a PR sample (views are unchanged by this), the rest of the make-up mentioned/worn in this post was purchased by myself.

This post originated at www.thebeautyscoop.co.uk

Thursday, October 20, 2011

Eyeko Rebranding & Price Hike!


I've been considering this post for a while now as I was really quite shocked when I saw the Eyeko changes, but I've been holding back as I haven't tried their mascara (to see if it was worth the price rise and discontinuing pretty much the rest of their products for) but after seeing a post done by Fleur De Force, I decided that it couldn't hurt to pop this little post up!

I've got to be honest and say that I really think that Eyeko have shot themselves in the foot with this rebrand and price hike. My reasoning for this is because they already had a loyal fan base before who seemed to love their products, and their respective price points.

Now I expect they're now going to have to find a whole new fan base, as the people who were interested in Eyeko in their previous incarnation, surely wouldn't be willing to pay out £15 for the same mascara-ish (it appears it could be a revamped version of their Big Eyes mascara), with what only appears to be a different brush choice as the main difference?! Maybe these customers will find themselves an alternative brand that suits their budget for a mascara that performs just as well, or maybe they'll decide they will spend the extra... but on a brand like MAC or Benefit instead?!

I think I'd feel a bit put out paying that amount for an Eyeko mascara if I am honest - yet I have no problem spending £22+ on a Chanel/YSL or similar brand mascara - I can't be the only one, surely?!

Also, I am struggling to see them as a higher end brand, they've already made their name as a cheap and cute/kooky brand and I think a lot of people will always see them as that, however much they want to charge for their mascara and eyeliners.

Adding what is effectively a guitar plectrum and changing the packaging *slightly* does not make a brand high end to me, and such a huge price hike will be off putting to many of the customers that made Eyeko such a success, in my opinion!

Surely it would have been better if they had wanted to concentrate on the 'Eye in Eyeko', for them to do just that... without almost doubling their prices and quite possibly alienating a huge chunk of their customer base?!

What do you think girls?

Wednesday, October 19, 2011

Quick Beauty Deal - Benefit They're Real Mascara on Buyapowa!

This is just a very quick post to let you know that Buyapowa have got an offer on right now to get Benefit's 'They're Real' mascara for as little as £11 plus £1.50 postage! This mascara appears to be sold out in most places, so to be able to get your mitts on it at all, AND at a discounted price is great news!

There's only about 16 left (as I type this) so if you want to get your hands on one for yourself, act quickly!

http://www.buyapowa.com/ref/UzFGUF 

Thursday, February 24, 2011

Avon Luxe Lace SuperShock Mascara!

I was so wowed by the gel eyeliner in the Avon SuperShock collection that I got all caught up in trying that out and posting about it that I completely forgot about the mascara that I was also sent at the same time.

Well, I’ve now taken the time to try it out (many times) and it’s a good job I did as I was missing out on a fantastic product by letting it slip under the radar. The brush is rather big, which at first I thought would make it difficult to use but actually does a perfect job of applying the product to my lashes evenly and without clumping; which leads me to the formula which is equally as fabulous, thickening and separating my lashes even with just one coat. Lovely.

The mascara lasts brilliantly, I’ve never found myself with panda eyes when wearing it and actually on the one night that I rather naughtily (and shamefully... and quite possibly drunkenly) fell asleep before I’d taken my makeup off (including the mascara), I woke up to find my mascara fully intact – very impressive.

This is available for £8.50 at the Avon website... or your local Avon lady but I’ve also noticed that there’s another SuperShock mascara on the Avon website without the Luxe Lace packaging that could quite possibly be the same formula for £5.25 at the moment.

Thursday, January 20, 2011

New No7 Exquisite Curl Mascara!


I’ve been very lucky to be given the chance to test out No7’s new, not even released yet Exquisite Curl Mascara, and I was very excited to do so as I love love love their Exceptional Definition Mascara.


The blurb says:

“The aptly named Exquisite Curl Mascara has a curved brush, tailored to enhance curl and volume. The unique formula with curl-setting polymer helps keep lashes lifted throughout the day. The result? It curls lashes by up to 90 degrees. Eyes look more open and lashes extended from root to tip – get ready to va va voom!

Available in Black and Brown/Black.

“This mascara gives a lift to the lashes for a wide open-eyed look. The bend in the brush helps to manipulate the lashes in to place and get a good coating at the roots.”

Lisa Eldridge, No7 make-up artist and creative director”

I say:

I absolutely loved using this mascara, I could easily get away with just one coat (without my Clinique lash primer) and still get a fantastic curl – in fact I was so pleased with the curl that I’ve been able to stop using my heated eyelash curlers when using this product as the curl really is defined and it stays put – great for when you’re in a rush, or running late (like I usually am). Apparently this is down to 2 things, the first being the obvious curved brush which has been designed to enhance, curl and create volume; the second thing is a curl setting polymer that helps the curl to stay put all day long. Whatever it is, it works.

I had difficulty getting huge amounts of volume from the one coat, in fact I found that it actually gave more length than volume on my lashes (which isn’t bad, as who doesn’t want longer looking lashes?) but I did find that 2-3 coats gave a better volume.



The mascara consistency is quite thick, which I thought may cause a problem with coating the lashes, and also clumping but honestly there was hardly any – I think this was down to the brush being quite full and bristle-y (see below). I did need to work the lashes from the second coat to keep them separated, but this is quite the norm for me with most mascara to be honest!


I’ve already mentioned the staying power of the curl, but felt I should also mention that I was very impressed with the staying power of the mascara itself, again, without the use of any primer (to make it a fair test based purely on the mascara, not additional products giving it extra help). I don’t think it’s waterproof, but I do think that it’s as good as you’ll get without it being so, for staying power.

Once I have my brows threaded (on Friday), I’ll put up a before and after mascara shot to show you the full effect I got with it – I’m too embarrassed to show you right now as they’re in a sorry state (due to me putting my back out, and also being ill) and that just wouldn’t be right for the first ever viewing of my eyes on here, haha!

The mascara goes on sale on the 26th January and will cost £13.00 for 7ml of product – I’d be more than happy to pay this, and will actually do so when this tube runs out.

http://www.boots.com/en/No7-Exquisite-Curl-mascara_1161016/

Monday, January 17, 2011

Clinique Mascara Trade In Offer - Exclusive To Debenhams, Plus Other Debenhams Beauty Offers!

I noticed that Clinique and Debenhams were partnering up to offer a similar version of the successful mascara trade in that Clinique had with Boots last year and thought that those of you who missed out for whatever reason may like to know so that you could take advantage of the offer this time around. The offer runs from today until 30th January and the following details apply.

“Trade in your current mascara (any brand) for your choice of deluxe mascara (choose between High Impact & High Lengths Mascara) for FREE, plus enjoy a FREE eye makeover. 

Exclusively at Debenhams.
No purchase necessary.
Not available with any other Clinique offer.
One per customer, while stocks last.”



Whilst browsing the site I noticed a few other offers that looked well worth checking out, so I’m just pasting in the details for your perusal. All the offers below end on the 30th January 2011.



Estée Lauder

“Discover NEW DayWear SPF 15, the most important thing you'll put on today. Plus, with any DayWear purchase, enjoy a FREE eye makeover and a FREE* Lash Primer deluxe sample, exclusively at Debenhams.

*One per customer, while stocks last."


DIOR

"Bring your current foundation to most Dior beauty counters for a colour match and leave with a complimentary 3 day trial* of your perfect Dior foundation.

*One per customer, while stocks last."


Lancôme

"As the Official Beauty Partner to the BAFTA's, Lancôme are offering a BAFTA inspired Spring make-over, come in store and have a play. Plus, get a FREE* sample of the New Genifique Nutrics Dry Skin Moisturiser available until 30 January.

*One per customer, while stocks last."


Elizabeth Arden


"Celebrate the launch of Elizabeth Arden's PREVAGE® Eye Ultra Protection Anti-Aging Moisturizer SPF15 and PREVAGE® Eye Advanced Anti-aging Serum with a FREE skincare consultation and receive a complimentary PREVAGE Eye sample*.

*One per customer, while stocks last."



Clarins


"It's the new year and the perfect time for a new skin care routine. Head to Clarins for a personalised skin care consultation and when you buy any product from the cleansing range you'll get aFREE* Clarins headband and one recommended Day and Night cream sample. Available until 30 January.

*Offer available from 4 January until 30 January. Not to be used in conjunction with any other Clarins offer. One per customer, while stocks last."


Also, one final treat from Debenhams for Beauty Club members:




"Get 500 bonus points* when you spend £25 or more on beauty and fragrance.


*Bonus points are limited to one set per customer, per day. Min spend of £25 in one transaction applies and will be automatically applied when paying in store or online"







All information and images were found here!

Wednesday, September 22, 2010

Korres Autumn Winter 2010 Colour Collection!


'Korres, set up in 1996, is a Greek skincare brand with roots in Athens’ first ever Homeopathic Pharmacy. Based on its pharmacy experience in over 3,000 homeopathic remedies of herbal origin, Korres is focusing on primary and applied research regarding natural ingredients and formulae. The company today offers a natural and certified organic skin & hair care range, a make-up line as well as suncare products and herbal preparations.'

I’ve been lucky enough to have their colour collection products for their Autumn/Winter 2010 'look' sent to me recently and I have to say I am very impressed. My initial thought is that the collection is a very classy affair; no outrageous colours here, but make no mistake this does not mean boring. The colours are very wearable and versatile easily moving from a natural daytime look into a more dramatic evening look, just by increasing the intensity of the layers and making the eyes even smokier!



First up we have three of their eye shadows, these are priced at a very reasonable £11 each an are created with Sunflower and Evening Primrose Oil so they care for the delicate eye area whilst also creating a stunning visual!

Below is a quote from their press statement that outlines what they want to achieve with their AW10 eye selection.

“With defined eyes rapidly taking centre stage this season, KORRES pushes boundaries to reinvent winter’s inevitability - smoky eyes – based on natural metallic brown and golden tones.”

The textures of the eye shadows are beautiful; the 2 browns (28 and 36) are quite metallic, but not in a trashy way and more importantly they are long lasting.

The mid brown shade (28) actually has a slight bronze/deep gold hue to it and in my opinion is the more metallic out of the 2 browns, stunning.

The darker brown (36) actually looks like deliciously dark chocolate with the slightest hint of a metallic shimmer, perfect.

Then there’s the ‘Nude 15’ shade which to me is perfect for applying as your base colour if you’re looking for something natural as it seems more matte than the other 2 – but not cakey at all.

These shadows can both be applied as subtly or as strongly as you desire, you just layer them up to your desired intensity as the pigment in these product allows for this perfectly. Using an eye shadow brush (especially with slightly longer bristles) gives a much finer layer I have found, but if you’re looking for a stronger colour then maybe use either a sponge tipped applicator, or a brush with shorter bristles that gives a more dense, pigmented colour.

Applying them was made easy by their rich velvety texture too, and I loved that when using these there didn’t seem to be much product dropping onto the rest of my face – bonus!

The Korres ‘Provitamin B5 and Rice Bran Mascara’ (£14.00) in brown (2) promises to lengthen your lashes whilst giving volume and deep colour to your lashes and it really does, I loved the look of my lashes with this on them. I would usually wear black mascara as a lot of brown mascaras don’t have the deep rich colour that I require, but not so with this product. I now feel I can wear a brown mascara without it looking wishy washy.

Their eyeliner (‘brown 2’ £7.00) is a revelation to me, it goes on smoothly is able to be smudged into a softer, smokier finish but then stays put. In the past I have found eyeliners to either stay put, but not be soft enough to smudge or to smudge but then not stay put. It was always the case that I could have one but not the other, so this is a fantastic find for me.
The liner also has antioxidant protection in the form of macadamia nut oil and vitamin E and revitalising properties from Meadowfoam seed oil. I love this as it gives the liner dual purpose, meaning that not only does it look good; it’s also good for the eye area and whilst this doesn’t mean you should go ahead and throw out all your eye care products, it does mean that you may not feel so guilty for wearing it a lot, or even if you do the unthinkable and fall asleep in your makeup. Come on; we’ve all done it, haven’t we?

Zea Mays Powder Blush (‘Natural 15’ £16.50) is a velvety blush with corn starch powder particles, for a luminous effect and a smooth and even finish. I admit that when I opened this I didn’t think it looked anything special but after putting it on my face I found that it made my skin glow beautifully, in a really natural, healthy way. It wasn’t heavy, didn’t clog and even more importantly lasted for a whole day of shopping.

Last but by no means least we have their chosen lipstick for AW10 is ‘Nude 34’ (£15), a light beige with a slight hint of pink. It’s the kind of colour you should be wearing if you want to try out nude lips but are worried the full on nude look may not suit you. This is, in my opinion, because of that very slight hint of pink that just makes it that bit more wearable for the average person. It’s not glossy, it is very creamy though so it’s not totally matte either, this means it is longer lasting when being worn and again, more wearable in my opinion.

I adore that pretty much all their products not only have their primary function in making your face look fab, but also that they all appear to have some kind of benefit to the condition of the area it is intended for. There’s the Sunflower and evening primrose that care for the delicate eye area in the eye shadows, Provitamin B5 in the mascara that strengthens lashes and guava extract in the lipstick that offers yet more antioxidant protection. They seem to do all this without compromising the products main functions, as makeup.

One thing I can say for sure is that this selection from Korres is a total triumph in my book.

Thursday, September 9, 2010

Lovely Lashes - Clinique Lash Building Primer!

If you’re looking for full, long lashes then stop right here as I have found just the product you need, Clinique’s Lash Building Primer. The blurb on the Clinique website states that this product ‘boosts the benefits of Clinique Mascara as it conditions and protects lashes’ but what it doesn’t tell you is that it offers so much more than just nourishment and protection. It volumises and lengthens them whilst also helping to hold the curl longer and doesn’t make your lashes clump together at all – in fact they look more separated than ever before.

For me, it has given a true false lash effect (without the need to be ‘styled with inserts’) with all mascaras I have tried with it, not just Clinique’s. I also found that it seems to keep my mascara in place for a lot longer; even non-waterproof types, as demonstrated at V Festival when my mascara lasted the whole day with no smudging, running or disappearing into thin air. My lashes looked exactly as they did when I applied my makeup.

The product itself is a fairly runny white fluid that is easily applied with a wand, just like you would a normal mascara; once applied you'll also notice that the lashes immediately look longer and more separated and whilst it does go on ever so slightly white, it is a lot less opaque than it seems in the tube. I would still say that you need to apply some kind of mascara over the top of it to disguise this if you’re heading out though, as it’s not a hugely flattering look when left without.

You may be expecting this product to cost a fortune, being that it works so well and that it’s made by Clinique but I bought this at the surprisingly low price of just £10 from Boots. It might be worth noting that it’s currently being sold for £9 in Debenhams in their 10% new season sale and also John Lewis (a price reduction that seems to have come off the back of the Debenhams sale) so if you hurry you may get it even cheaper than I did.

All in all, I can’t recommend this product enough as it has completely excelled my expectations and will have a permanent (or at least very long term) place in my makeup bag.

Friday, September 3, 2010

Boots No7 Exceptional Definition Mascara!

Advantages: Great coverage, definition, doesn't clump, doesn't flake, lasts well, easy to use etc etc

Disadvantages: Maybe that it could be waterproof to make it even more longlasting .

I think most of us have seen the adverts for the new No7 ‘Exceptional Definition Mascara’, unless you’ve been hiding under a rock that is. I was instantly interested by the look of the wand/brush/whateveryouwanttocallit as I have always struggled with coating my inner eyelashes without poking myself in the eye or getting mascara in places it shouldn’t be.

So I decided that it would become my next purchase, and off I popped down to boots to buy it the next morning.

When I got it home, I opened it straight away to look at this wand that seems to be its main selling point from the advert! The wand on the mascara is indeed very interesting – it actually claims to be 3 brushes in 1 so it has 3 defined points that are you should note, those being; 1. The longer bristles as these give volume to your lashes, 2. The shorter bristles that you should use to comb through to give separation and definition (and removes clumps), and thirdly there’s the tip which obviously coats the teeny lashes that are usually so very hard to get to.

Removing the wand felt different because it isn’t the usual bristly kind that I have been used to, it’s more plastic and with more rigid bristles. I first of all applied the mascara to my bare eyelashes, I don’t think it felt much different to a normal brush in this respect but I did notice that it was easier to apply and that my lashes separated easier than with a normal wand; not to mention it was also easier to see when I needed to load the wand up with mascara again. I didn’t do anything different to how I would usually apply mascara; working from the base into the ends and then doing the inner and outer small lashes, so no special techniques or jiggery pokery are needed here.

The first application made my lashes look longer and gave a lovely separated finish that was noticeable but not over the top – perfect for natural every day application; and the formulation actually has vitamins in, that are said to enrich the lashes so it should actually be good for your lashes to wear it every day if this is correct. I gave a second coat shortly after and was impressed to see that this seemed to make my lashes quite dramatic looking but without clumping yet again.

The mascara lasted all day and needed no touch ups were needed to improve the look throughout that day. I was very surprised by this as the mascara wasn’t waterproof and I’d worn it from early in the morning to around midnight. I’d also had a few forgetful moments where I rubbed my eyes before realising I was wearing it, but was pleased to notice that it had not budged, or smudged.

My next test for this mascara was to see how well it would work with my Clinique eyelash primer, to see whether it would improve the finish of the mascara or not. Upon applying the mascara (on top of the primer) I felt that it was even easier to apply and that my lashes instantly looked hugely longer and more volumised than they had been without the primer on – although still suitable for every day wear.

The second coat was even more dramatic, I had been thinking that I may be pushing my luck with a second coat though as I had already put on primer and one coat of the mascara and I just had a feeling that my lashes may just start to clump. I was wrong, they looked perfectly separated and with fantastic definition.

This time around the mascara still lasted all day as it had previously, and I even knowingly put it to the rubbing eyes test to see how it would stand up to it; it passed with flying colours and for a mascara that isn’t waterproof (so isn’t as resistant to this kind of behaviour), this was a real surprise but also a very welcome one.

Removing the mascara both times was easy enough with my eye makeup remover; although I don’t think it would have come off so easy with just water alone. This gives me confidence that if I was to have a little cry whilst wearing it that it wouldn’t end up all down my face – ok it may suffer a little (since it isn’t designed to be waterproof) but I don’t think you’d have a clown face that needs a full reapplication of all makeup.

This mascara really made my eyes look amazing, my eyelashes framing them dramatically but still perfectly without flaking, clumping or smudging. It was easy to apply, which is saying something for me as I usually have to do a lot of faffing around to make sure my eyelashes stay separate but this really did just do the job for me, it lasted well and was not an absolute chore to remove either.

All in all I am very pleased with this purchase, as used both with and without primer it gave my lashes great volume and length without clumps. I would say that I would recommend it with the primer more than without but if you don’t have any, don’t get on with it or your budget doesn’t afford you to buy it then it is perfectly fine without it. I will mention that one thing I did notice is that with the primer, the curl of my lashes held 100% better than they did without the primer, but without the primer they were still satisfactory.

This mascara is available in boots stores and online in 2 colours (black and brown), priced at £12.00 - although if you’re quick you can use your £5 No7/Ruby and Millie voucher to get it for the bargain price of £7 for 7mls of mascara.

http://www.boots.com/en/No7-Exceptional-Definition-Mascara_1121553/

Thursday, August 26, 2010

Blinc Mascara!

Advantages: Stays put, great finish, easy to use, no flaking, bargain price, good colour choice
Disadvantages: Removing takes a bit of getting used to.
I've always had issues trying to find mascara that lives up to its claims; and I don't know about you, but I am sick of always seeing adverts for mascaras that are claiming to make your lashes super long and super thick, whilst having a disclaimer at the bottom saying that the lashes you see on the model were styled with inserts. Great, if professional makeup artists can't even make the lashes of a model look that good using these mascaras *without* the use of inserts then what hope do we mere mortals have?

I suppose I am quite lucky in that my lashes aren't *too* shabby, they're dark and generally noticeable to some degree even without any mascara on! I still find though, that a lot of mascaras don't really emphasise my lashes in the way they made me believe they would on the adverts and to me this is a big disappointment as when you spend your hard earned on something, you expect that it would do what it said it would do.

I found out about the blinc brand whilst browsing online and thought it sounded great... mascara that doesn't just paint your eyelashes, it tubes them. Yes that's what I said, TUBES them! What it does is creates little waterproof tubes around your lashes, and once applied (and set) the tubes apparently cannot run, smudge, clump or flake... even if you end up crying whilst wearing it, or do what I do and forget about your carefully applied eye makeup when you start rubbing your eyes.

Applying the mascara is very easy; you just need to make sure you move the wand sideways as well as back to front to make sure your eyelashes are not going to set when they're stuck together. If you're used to putting on normal mascara then you really shouldn't have any problems in applying this successfully.

You have about 2 minutes to get all the coats that you want on before the product starts to set and you can no longer apply any more, this is plenty of time to me as I found that I didn't actually need that many coats as I may have done with other brands of mascara that I have tried. The mascara does need longer to dry than any other I have used, so you need to be aware of this before you start messing with things or blinking excessively.

The brush is a big asset to this product as it is quite thin so is more precise when you apply the mascara, it also has a comb like effect that separates lashes as you apply the product and also allows you to get to the shorter and harder to reach inner lashes without either poking yourself in the eye, or getting mascara on your freshly done foundation and/or eye shadow; thus requiring you to restart your makeup!

Once the mascara has set, your eyelashes do feel a bit plastic to the touch but you get used to this quite quickly and it doesn't feel weird on your actual eye when blinking etc. The finish of the mascara was amazing, I was actually really shocked to see how long my lashes looked - and I hadn't even used any primer, in fact after trying it with my Clinique lash building primer I actually preferred it without; however as this isn't your usual kind of mascara this could be why I preferred it without the primer. Blinc do a primer, which may be formulated to work better with this kind of mascara so I would recommend that if you wanted more volume in your lashes than this mascara provides on its own, that you should be looking to get this primer above any others for use with this mascara.

I put its staying power to the test accidently by rubbing my eye without even thinking about it... panic set in, I knew I had mascara on but forgot it was this one so was expecting the worst. Thankfully I was wearing this as it had not budged, not even one millimetre - hallelujah, finally mascara that stays put! It can be used every day if you wish with no adverse effects to your lashes, and will actually last the full day without any loss of impact of the effect it creates. This is perfect for those people who don't have chance, or inclination to keep reapplying their makeup through the day; for those that go from work to the pub or even for brides on their wedding day.

I really couldn't believe it when I found that I could apply it in the morning and it still be looking like I'd just applied it when it was well after midnight. I have actually (accidently) slept in it after wearing it and forgetting to remove it (blame the alcohol that night) and it was still in its place the next morning, now if that isn't impressive then I don't know what is.

The longer lasting formula also applies to the product whilst in the tube, because of its chemical formulation it does not dry out as quickly as traditional oil based paint mascaras.

To remove the mascara you need warm water and a bit of gentle pressure from your fingers or a washcloth to tease and then slide the tiny tubes off your lashes. There's no residue left once removed, and it is suitable for those with sensitive eyes and also those who wear contact lenses. It also does not drag your eyelashes out when you take it off, which I admit I was worried about; I mean I want nice looking lashes when using mascara but not at the expense of them being pulled out of the skin, never to be seen again. This does still take a bit of getting used to, but it's worth it as you save money on eye makeup remover by using this and money saved is always a bonus!

The retail price of the mascara is £18 but it's currently selling in boots at around £14.68 which is a total bargain. It's also available in a variety of colours including black, dark blue, medium brown, dark brown, dark green and dark purple and is not tested on animals. I was using the black one, which was sent to me by the lovely people at blinc to test and review for my website.

More information about the product is available on the website: Blinc UK
Summary: No more bad eyelash behaviour! Highly recommended.
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