Thursday, January 20, 2011

New No7 Exquisite Curl Mascara!

I’ve been very lucky to be given the chance to test out No7’s new, not even released yet Exquisite Curl Mascara, and I was very excited to do so as I love love love their Exceptional Definition Mascara.

The blurb says:

“The aptly named Exquisite Curl Mascara has a curved brush, tailored to enhance curl and volume. The unique formula with curl-setting polymer helps keep lashes lifted throughout the day. The result? It curls lashes by up to 90 degrees. Eyes look more open and lashes extended from root to tip – get ready to va va voom!

Available in Black and Brown/Black.

“This mascara gives a lift to the lashes for a wide open-eyed look. The bend in the brush helps to manipulate the lashes in to place and get a good coating at the roots.”

Lisa Eldridge, No7 make-up artist and creative director”

I say:

I absolutely loved using this mascara, I could easily get away with just one coat (without my Clinique lash primer) and still get a fantastic curl – in fact I was so pleased with the curl that I’ve been able to stop using my heated eyelash curlers when using this product as the curl really is defined and it stays put – great for when you’re in a rush, or running late (like I usually am). Apparently this is down to 2 things, the first being the obvious curved brush which has been designed to enhance, curl and create volume; the second thing is a curl setting polymer that helps the curl to stay put all day long. Whatever it is, it works.

I had difficulty getting huge amounts of volume from the one coat, in fact I found that it actually gave more length than volume on my lashes (which isn’t bad, as who doesn’t want longer looking lashes?) but I did find that 2-3 coats gave a better volume.

The mascara consistency is quite thick, which I thought may cause a problem with coating the lashes, and also clumping but honestly there was hardly any – I think this was down to the brush being quite full and bristle-y (see below). I did need to work the lashes from the second coat to keep them separated, but this is quite the norm for me with most mascara to be honest!

I’ve already mentioned the staying power of the curl, but felt I should also mention that I was very impressed with the staying power of the mascara itself, again, without the use of any primer (to make it a fair test based purely on the mascara, not additional products giving it extra help). I don’t think it’s waterproof, but I do think that it’s as good as you’ll get without it being so, for staying power.

Once I have my brows threaded (on Friday), I’ll put up a before and after mascara shot to show you the full effect I got with it – I’m too embarrassed to show you right now as they’re in a sorry state (due to me putting my back out, and also being ill) and that just wouldn’t be right for the first ever viewing of my eyes on here, haha!

The mascara goes on sale on the 26th January and will cost £13.00 for 7ml of product – I’d be more than happy to pay this, and will actually do so when this tube runs out.

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